Dave Love

Shooting Consultant - Phoenix Suns

University of Calgary Dino's Shooting Coach.

Phoenix Suns Forward Louis Amundson

University of Calgary Dino Josh Feist

The Love of the Game is a unique program offering shooting-specific basketball instruction. Founded in 2001 by Dave Love, the concept originated as an effort to provide high quality coaching to young basketball players aspiring to improve their shooting ability. Since that time, The Love of the Game has evolved into a highly respected basketball program and popular place for players to hone their skills.

The Love of the Game offers various programs for players of all ages and skill levels. We offer clinics, programs and summer camps for youth, and continue to attract top college and university players interested in personal shooting tutelage. In 2009-10 Coach Love was a Shooting Consultant for the Phoenix Suns, and the personal Shooting Coach for Suns forward Louis Amundson. Amundson and Coach Love worked together regularly throughout the summer, training camp and the regular season resulting in an 11% improvement from the free throw line and a reliable mid-range jumpshot. Coach Love did workouts the following off-season with Grant Hill of the Phoenix Suns and DeShawn Stevenson of the Dallas Mavericks. Then in the season of 2010-11 Love worked with the Tulsa 66ers of the NBA D-League.

In the summer of 2005, Dave was hired as Shooting Coach to both the University of Calgary Dino's Men's and Women's teams, working closely with the coaching staffs to improve the shooting of players on those teams.

With a proven track record of success, The Love of the Game is quickly becoming the choice for shooting instruction and coaching to over 30 college and university players across Alberta.

In 2007 Dave Love was hired as a Shooting Consultant to the two time ACAC Champion Mount Royal College Cougars, and also attended the selections for Basketball Canada's National, Development and Junior teams.  Coach Love has also been hired by several communities within youth basketball to offer private clinics to their teams.

In the summer of 2009 Dave Love was invited by the Oklahoma City Thunder of the NBA to coach at their free agent mini-camp. While there he was also contacted by the Phoenix Suns about working with forward Louis Amundson to improve his shooting.

The Love of the Game emphasizes simplicity. Our methodology educates players how each part of the body affects the shooting process, and attempts to instill a simple shooting technique that can be easily repeated. Shooting a basketball is fundamentally about muscle memory, and therefore our teachings are focused on retraining the muscles and building good shooting habits.

To register for a The Love of the Game clinic or program, please visit the "Events" page.